VP of Strategy
BS, Marketing, minor in Adult Learning and Instructional Design
What do you love about your job?
I love the fast paced, creative environment. I thrive on the variety of clients, the challenges they're faced with, and the opportunities to share ideas, coach, teach, and instruct them on digital marketing best practices. I also get to help them design and build digital and social campaign strategies, and I have an exceptional team behind the ideas. Whatever my team or our clients dream up, we can design and implement on time and within budget.
What makes you great at your job?
I'm excited and passionate about the work we do for our clients and the team I work with on a daily basis. I've been told by others that versatility and my ability to multi-task and wear a variety of hats while on the job is the key to my success. It's really not just one or two things that make me great at what I do, but many. I've always had an entrepreneurial spirit and a unique ability to connect with people to make a difference. Thanks to a highly diverse education and career history, including military service, restaurant, retail, financial services, my own consulting business, software development, telecommunications, and marketing agencies, I've learned a thing or two about what works and what doesn't. The lessons I’ve learned, whether through success or failure, can help our clients succeed. When they succeed, I feel like I have succeeded.
What makes the difference between a good website and an amazing website?
A great website focuses on and speaks to the community it serves with timely and relevant content—and it does so within a few clicks. It is not only architecturally sound, but is designed to stand out from the competition and reinforce the brand. The content should speak to who a customer or client is and tell him or her how the product or service can help. I don't want to go to a site with content that is internally focused—where every sentence starts with, “We do this... Our product does this… Our service is this or that.“ Great sites include proof points in the form of success stories or case studies, and access to frequently asked questions (FAQs), so that users can find information quickly before, during, and after they buy. Great sites deliver their content in multiple ways: They show their work visually with pictures, provide video insights, share thought leadership in e-books, blogs, and white papers, and provide access to webinars and presentations. Great sites are resource rich, beautifully designed, simple to navigate, and they help site visitors connect with the company.
What do you do when you’re not at work that makes you more effective when you are?
I network, sketch, research, read, write blog posts on marketing sales and strategy, speak at conferences. I also create and run networking events and constantly stay in touch with thousands of connections around the world using LinkedIn, Facebook and Twitter. I work with freelance designers and developers and design and build my own applications and infographics. But the most important thing I do is help as many people as I possibly can through teaching, coaching, advising and mentoring.
Is there an ad campaign or jingle you’ll never forget (even if you wish you could)?
The AFLAC campaign is brilliant. It's simple and at times annoyingly repetitious, but you remember the duck, and you remember the acronym. I would bet most people don't realize the company name is really American Family Life Assurance Company. It doesn't matter if you don't remember each of the specific insurance products they sell, you'll never forget the duck screaming AFLAC.
If you could swap lives with someone for a day, who would it be?
Tom Hanks. We have the same personality and zest for life. He's an extremely talented actor, versatile, a great multi-tasker and most important humble. Professionally he acts, produces, and has directed award-winning films. Personally you can tell he loves his wife, family and his friends. A bonus would be hanging out with Rita Wilson, Meg Ryan, Julia Roberts, Steven Spielberg, and Ron Howard. It would be an amazing day!
If you were on America’s Got Talent, what would your talent be?
I wouldn't be on the show, I would run the show, market the show, direct and produce to make sure the show was a hit.