Bruner Corporation named finalist in Summit International Awards.
08.25.2008 | Columbus, OH | Bruner Corporation earned a finalist designation in the Summit Marketing Effectiveness Awards sponsored by Summit International. These awards acknowledge the effectiveness of advertising in achieving the advertiser’s business goals and successfully influencing consumer knowledge, attitudes and beliefs.
Bruner won the recognition for their “green” marketing approach to promote their 50th anniversary customer appreciation event. The concept, created and developed by Minds On, Inc., consisted of a direct mailer that leveraged database-driven printing to customize each piece with the customer’s name in key data fields, including a detachable name badge that would entitle them to a special gift at the event.
“This approach enabled us to create a piece that felt more personal and sincere, which is key to making customers feel appreciated,” said Tom Augustine, president of Minds On. “Bruner has a very caring relationship with their customers, so to celebrate such a significant milestone in the company’s history, we felt it was paramount that the invitation reflect that sense of warmth and familiarity.”
The direct mail piece also reflected Bruner’s commitment to the environment. The invitation was printed using “green seal” designated paper and environmentally responsible inks. The company was amazed when 35 responses came in the first day after the piece was mailed—and to receive an award for its effectiveness was just icing on their 50th anniversary cake.
About Minds On Marketing
Minds On Marketing (www.MindsOn.com) is a marketing communications and web development agency with the presence of mind to think first about what drives business growth before delivering the marketing, sales and interactive tools to help foster such growth. Minds On has developed brand, integrated marketing campaigns and interactive tools for a diverse set of clients, such as Dominion Homes, Donatos, Hatteras Networks, Healthlinx, Netsmart Technologies, Purepay, and The Ohio State University.
Bruner won the recognition for their “green” marketing approach to promote their 50th anniversary customer appreciation event. The concept, created and developed by Minds On, Inc., consisted of a direct mailer that leveraged database-driven printing to customize each piece with the customer’s name in key data fields, including a detachable name badge that would entitle them to a special gift at the event.
“This approach enabled us to create a piece that felt more personal and sincere, which is key to making customers feel appreciated,” said Tom Augustine, president of Minds On. “Bruner has a very caring relationship with their customers, so to celebrate such a significant milestone in the company’s history, we felt it was paramount that the invitation reflect that sense of warmth and familiarity.”
The direct mail piece also reflected Bruner’s commitment to the environment. The invitation was printed using “green seal” designated paper and environmentally responsible inks. The company was amazed when 35 responses came in the first day after the piece was mailed—and to receive an award for its effectiveness was just icing on their 50th anniversary cake.
About Minds On Marketing
Minds On Marketing (www.MindsOn.com) is a marketing communications and web development agency with the presence of mind to think first about what drives business growth before delivering the marketing, sales and interactive tools to help foster such growth. Minds On has developed brand, integrated marketing campaigns and interactive tools for a diverse set of clients, such as Dominion Homes, Donatos, Hatteras Networks, Healthlinx, Netsmart Technologies, Purepay, and The Ohio State University.
For more information, please contact Tom Augustine at (740) 548-1645 or submit your questions or feedback via our contact us form.
