10.20.2008 | Columbus, OH | Every six years, all 88 County Auditors in the state of Ohio are required to view and appraise every parcel of real estate, which means they have to collect and enter property information that contributes to its value. To help homeowners have a better understanding of the procedures involved in real estate valuation, Franklin County Auditor Joe Testa and the County Auditors Association of Ohio tapped Minds On to create “Your Home, Your Value,” a multifaceted educational campaign that could be customized for each county.

The comprehensive kit included a brochure, postcard, ads, a PowerPoint® presentation, press releases and a website packaged for quick use with designated areas that allowed each County Auditor’s office to plug in specific information to suit their needs.

“We wanted to keep this simple for the County Auditors to use and for homeowners to understand,” said Tom Augustine, president of Minds On, Inc. “The ‘Your Home, Your Value’ campaign keeps everything on a consistent messaging platform with a step-by-step rollout plan that guides County Auditors through how and when to use each piece for maximum impact.”

About Minds On, Inc.
Minds On, Inc. (www.MindsOn.com) is a web and marketing communications agency dedicated to delivering marketing, sales and interactive tools to help foster sustainable growth for its clients. Located in Lewis Center, Ohio, Minds On has developed brand, integrated marketing campaigns and interactive tools for a diverse set of clients, such as The Ohio State University, The Shops on Lane Avenue, Hatteras Networks, Ohio Dominican University, Dominion Homes, Netsmart Technologies, and Donatos Pizza.