A lot of organizations have started Facebook pages only to soon abandon them.. You can almost see the tumbleweeds blow across the pages. The new Facebook Timeline for businesses is an opportunity for you to restart your efforts and refocus on what Facebook marketing can do for you.
The other day I heard someone say, “People go to Google more often, but Facebook knows more about you.” It’s true. People are spending more time and connecting more parts of their lives on Facebook. It’s a big opportunity for your organization to be a part of those connected lives.
Here are four things you can do to kick your business Facebook marketing into gear:
- Cull your timeline. Facebook will allow you to edit past entries. Clear out all of the boring and expired stuff and get rid of any no longer pertinent information. Keep your timeline fresh and on point.
- Remember that Facebook is an integrated part of your complete marketing program. If you’re doing a marketing activity somewhere, no matter where, it also needs to happen on Facebook. Tradeshows? Post that ahead of time and then during the show add details, maybe photos of the booth and visitors. Email campaign? Where’s the Facebook component? Everything you do needs to have a Facebook component.
- Make it someone’s responsibility. The reason that most business Facebook approaches fail is that it isn’t someone’s primary responsibility. For too many it’s an “if you have time,” chore. If you want Facebook marketing to work for you, someone in your organization has to work it every day. It must become a priority.
- Engage your marketing agency. Since you’ve followed point two and made Facebook marketing an integrated part of your full marketing approach, you’ll also need to engage your marketing agency. Your agency can help you coordinate your imagery, activities, and campaigns on Facebook. Your agency will also have experience marketing on Facebook and will be able to keep you up-to-date on the latest changes and approaches. Make them a partner!
It doesn’t have to be difficult to integrate Facebook marketing. It’s too big of an opportunity for you to pass up. Use the new Timeline as an opportunity to start over and really make Facebook marketing work for you.