What's On Our Minds

In a previous post I talked about how your prospects have split personalities and your website needs to provide different content for different decision makers. Let’s talk about how to do just that. You’ve got to create a funnel.

Minds On builds a lot of websites and I look at countless more every day. Far too many of them are exactly the same. They put their product right in your face and shout about how wonderful it is and why you need every single feature they provide. It’s jarring. I’ve also talked to a lot of business owners who are frustrated with how poorly their website is at creating new sales. They just can’t understand it. It’s an especially big problem for B2B sales. “Why isn’t my website bringing in new prospects while my competitors look like they’re raking them in?”

When we started Minds On nearly ten years ago we still had to convince some people that their businesses needed websites. Almost everyone has caught on by now and we have to do less evangelism about websites and ecommerce (although the preaching has now shifted to Social Media)....

Minds On is a full-service marketing agency, but the core of our business and expertise is Web site planning, design and development. After building Web sites for almost twenty years now, I’m still surprised at how little thought most medium-sized business put into their sites....