McGraw-Hill, well-known for being a leader in educational content, is a learning science company, providing customized educational content, software, and services for pre-K through postgraduate education.
In an effort to keep pace with a growing demand for classroom technology, McGraw-Hill Education has been transitioning from a traditional publisher to a provider of digital content and solutions. Minds On was tasked with developing product brand messaging to assist in the organization’s transformation. As such, Minds On has worked on a variety of digital materials, including websites, brochures, guides, presentations, emails, marketing campaigns and more.
Acuity is a standards-based interim assessment solution that measures student growth and proficiency, and informs teachers on how to tailor instruction.
Working within McGraw-Hill Education’s brand, Minds On developed a strong visual aesthetic and refined the overall messaging to distinguish Acuity in the market. With the newly created brand, Minds On created a microsite and a number of supporting sales materials to promote Acuity.
Similar to Acuity, Minds On was asked to develop an original visual language for Engrade, a Learning Management System (LMS) solution that brings together learning management and assessment in a single platform. Once the brand visuals were complete, Minds On designed the microsite and an integrated lead generation campaign.
ALEKS is a web-based assessment and learning system that uses adaptive questioning and a sophisticated artificial intelligence to determine student readiness and suggest an optimal learning path.
Minds On crafted core messaging and an overall brand aesthetic along with a digital style guide to govern the overall product marketing efforts.
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