Northwoods is a software company that helps state and county human services agencies increase client service levels and productivity while cutting costs — allowing them to do more with less. Minds On helped Northwoods devise key messaging, design and develop a new website, improve search engine optimization, and create integrated lead-generation campaigns.
Northwoods needed an SEO-rich site that could be used as a tool to inform, educate and drive leads. Minds On achieved these goals by designing a clean, accessible site with strong calls-to-action and relevant SEO keywords.
Northwoods was not ranking in the search engines with their old website and needed to successfully rank in order to capture new leads. Minds On built their new website with rich content to ensure Northwoods achieves high ranking on related search terms.
Once the foundational marketing tools were complete, Minds On developed lead generation campaigns to promote Northwoods products and services leading to additional revenue for the company. Minds On created business briefs, emails, infographics, webinars and other promotional materials — all of which were strategically released over time, driving prospects to custom landing pages where prospects information was captured and routed to their CRM system.
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