The Ohio State University Office of Human Resources has a world-class faculty and staff health and wellness program called Your Plan for Health (YP4H) with one goal in mind: to become the healthiest university in America. Since OSU set their goal, participation has tripled, due to a concentrated effort by both the OSU YP4H and Minds On team. Minds On designed and developed a series of relatable marketing pieces to create brand awareness and drive action.
As a cornerstone to the new initiative, Minds On designed a responsive, educational and resourceful site that encourages OSU staff and faculty members to get healthy. The site features healthy recipes, campus events and many other health tips and resources.
To build awareness and a sense of relevance, Minds On produced a series of 8 videos, featuring ‘YP4H Champions’. The champions consist of OSU faculty and staff, with highlighted individuals telling the story of their health journey through the YP4H program. The videos are featured on the website as well as social media channels.
To promote health awareness and stand out as a thought leader, Minds On created a series of infographics, all of which were promoted through multiple social media channels.
Minds On has designed and built many emails that contain compelling copy and design to boost awareness and participation in different YP4H events.
Minds On has developed posters, direct mailers, postcards and ads to promote YP4H happenings campus wide.
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