Telehealth Campaign Leads to Exponential Growth & Acquisition of Healthcare Upstart
Updox develops tools that help doctors better communicate with each other and their patients — such as telehealth, secure text, e-fax and contactless check-in. Telehealth was a growing part of their product portfolio; they needed a way to position themselves as an industry leader and communicate this to a crowded market. In an effort to grow this area of their business, Updox hired Minds On as a marketing partner to create a fully integrated campaign for its telehealth services.
Minds On developed a strategic integrated marketing campaign, with insightful and relevant content for every stage of their buyer’s journey. This included market research and analysis, strategic messaging and positioning and a full campaign launch with explainer videos, multi-faceted email series, landing and funnel pages, infographics, case studies, e-books and informative webinars.
The proactive campaign launched Updox onto the national stage in regards to telehealth, landing them a coveted spot on the HHS.gov website as a recommended telehealth vendor. The campaign resulted in:
- 2x – 3x increase in email open rates
- 3x – 20x increase in email engagement rates
- Acquisition by Evercommerce in 2021
SEO Optimized Content
“More than just a marketing agency, Minds On knows business. They understand that revenue generation is king. They apply strategic and tactical thinking to deliver content and tools that enable your sales team to effectively engage with your buyers at every stage of the buying process.”
Zach Zettler, President
14+ Years Working with Minds On
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