Minds On Helps Leading Beauty Packaging Brand Develop Clear Positioning and Branding in a Competitive Industry

THE GOAL

A global leader in anodized and metallized packaging, and a longstanding client of Minds On, Anomatic needed assistance introducing and marketing a newly developed line of eco-friendly packaging for skincare and personal care.

THE SOLUTION

To bring the products to life and stand out in the marketplace, Minds On built 3D photorealistic renders for each product and evolved the visual brand language. Using these assets as the cornerstone of our efforts, we updated the website, aggressively developed new marketing collateral, built sales tools and ran outbound campaigns to build awareness.

THE RESULT

Initial efforts, in conjunction with ongoing sales support and website optimization, have contributed to large-scale contracts with tier-1 beauty brands. As the product line has continued to grow, a well-documented style guide has streamlined new marketing initiatives and ensured clarity in the market.