Minds On Helps Fast-Growing Cybersecurity and AI Company Re-Position and Re-Brand, Leading to Successful Exit
Through its AI, automation and cybersecurity solutions, Covail helps businesses operate more efficiently and safeguard against cyber attacks. Formerly known as Columbus Collaboratory with a local offering, Covail needed to rebrand and reposition itself in order to more effectively sell its solutions to new, external markets on a national stage. Additionally, they were in need of solid go-to-market support to capture inbound leads and equip a hungry sales team to close deals.
Working collaboratively with an executive steering committee, Mind On helped Covail completely re-brand. Starting with a new name, refined positioning, more focused marketplace messaging and a full set of go-to-market materials, Minds On helped enhance Covail’s offering to more effectively compete on a national stage and prepare for a strong exit strategy.
Minds On’s comprehensive re-branding and go-to-market campaign helped fuel the doubling of Covail’s revenue year-over-year during critical growth stages. The company caught the eye of GoSecure, a ~$250M Cyber Security company that acquired Covail in 2021. The work resulted in:
- Bold and Unique identity in a crowded market
- Fully Equipped sales team
- Acquisition by GoSecure, a leading Cyber Security company
“Minds On served as our trusted marketing agency for over three years. Their expertise proved invaluable in evolving our brand and marketing toolset as our organization continued to expand. Their team consistently delivered excellent service and was very responsive and agile based on the changing needs of our business. We truly value our partnership with the Minds On team.”
Nathan Vega, VP of Product Marketing & Strategy
3+ Years Working with Minds On